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Langevin's Train-the-Trainer Blog

How to Secure Buy-In and Support for Training

Posted by James Summers on 6/11/18 8:00 AM

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Source: 123rf.com

Action! “I don’t know why they have me attending this training. They don’t even believe in it themselves!” And scene! Let’s face it, we’ve all heard this statement a thousand times. If we’re honest, we’ve probably said it a time or two ourselves. There are many things that affect the attitude of our learners, and one of the big items is feeling like they don’t have the support of the leadership team.

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Tags: marketing training, make your training stick, buy-in

How to Ensure the Training Department is Seen as a Partner or Resource

Posted by Beth Brashear on 3/5/18 8:00 AM

Training_Department_as_a_Partner_and_Resource.jpeg

Source: Pixabay

In an organization, the training department is often viewed as the “fun” department rather than a partner or resource for development. How is this image or reputation created? Often, it’s because people aren’t familiar with everything the department has to offer, or all the steps, processes, analysis, development, solutions, etc. that go into training. In addition, training is sometimes viewed as a “one size fits all” solution, meaning it can solve all problems. In fact, training is not always the solution to a performance gap (if the gap even exists). If training is provided when the problem lies elsewhere, the department won’t be seen as a credible resource.

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Tags: marketing training, managing training

How to Market Training: the 5 P’s

Posted by Steve Flanagan on 12/11/17 8:00 AM

How to Market Training.jpg

Photo by: StartupStockPhotos via Pixabay

If people in your organization are not aware of the purpose or the benefit of training programs and services available to them, then the people responsible for the training are missing an important piece of the puzzle: marketing. I’m not referring to the marketing and promotion of training to the outside world, but the marketing and promotion of training within your own organization. In some organizations, employees and departments might not be aware of the training products and services available.

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Tags: marketing training

3 Ways to Market Your Training

Posted by Lynne Koltookian on 10/5/15 4:00 AM

Everyone’s always trying to sell us something! You can’t escape it. You wake up in the morning to your clock radio (if you still use one) and there is a commercial for something. You pick up a cup of coffee on your way to work and there is an ad on the coffee cup. You go to a ball game and there are ads all over the scoreboard. You go online and your homepage has ads all over it. You use your smartphone and ads pop up! I could go on and on.

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Tags: marketing training

About this Blog

Our very own world-class course leaders share their experiences, tips, best practices, and expertise on virtual training, instructional design, needs analysis, e-learning, delivery, evaluation, presentation skills, facilitation, and much more!

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