Everyone’s always trying to sell us something! You can’t escape it. You wake up in the morning to your clock radio (if you still use one) and there is a commercial for something. You pick up a cup of coffee on your way to work and there is an ad on the coffee cup. You go to a ball game and there are ads all over the scoreboard. You go online and your homepage has ads all over it. You use your smartphone and ads pop up! I could go on and on.
Langevin's Train-the-Trainer Blog
Topics: marketing training
I’m sure you have heard the phrase, “Build it and they will come.” Well, it usually doesn’t apply to training. Just because the training department has designed a course doesn’t mean that employees will knock down the door to attend it. A marketing plan is needed to effectively promote your training within your own organization.
Here are the five Ps of marketing your training within your own organization:
With so many tasks on our training plates, from needs analysis to course evaluations, we often forget about the importance of marketing our training. I have read that trainers are not considered good marketers. We are outgoing, confident, and frequently in front of an audience, so how can this be?
The topic of branding periodically comes up in my workshops, usually accompanied by a series of questions: “What is branding?” “How does branding differ from marketing?” “How do we do it?” And finally, “What is the value of branding?” This blog will address each of these questions and help you identify if branding is for you and your training department.
You probably wouldn’t have thought it, but we, as trainers, have a lot in common with people who work in the advertising business. How so, you ask? Well, we both want to reach an audience, convey a message and, ultimately, change behavior.