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3 Ways to Hype Up Your Training!

Posted by Lynne Koltookian on 7/8/13 4:00 AM
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I live in New England and sometimes it snows in the winter. It doesn’t matter what TV station you watch. All meteorologists do the same thing when a snowstorm is about to happen. They hype it up way more than what actually happens or is going to happen. Why? They want to engage viewers in the hype so they will continue to tune into the TV station for updates and information. The increase in viewers thus boosts the ratings for the news program.


What can we as trainers learn from our local weatherperson? The answer is simple. Hype works! If we want to motivate our learners to get excited about learning and attending our online or live classes, we can do specific things to hype things up! It would be nice if we did not have to hype up our training programs, but unfortunately, given how busy employees are in their daily tasks, we do have to get their attention early and reel them in!


You may not want to take the time to figure out how to build up up your training because you are busy designing, developing, and prepping, but there are some benefits to creating excitement about your classes.


First of all, when learners are excited to attend training, they enter the room with a positive frame of mind, which eases the learning process. Second, if they believe up front that your class will be giving them something of tremendous value, they will be better participants during class. Third, if learners are excited about training and you deliver on that hype, they will be your cheerleaders going forward with other employees for future training classes!


So, what specifically can we do ahead of time to hype up our training?

  1. Send out electronic invitations prior to your training sessions showcasing the benefits learners will receive after participating in the course.
  2. Post positive testimonials or success stories (in your LMS system) of past learners who have taken the class so people will see when they register for the course.
  3. Let them know if lunch will be provided as part of the training class! Food is a master motivator—use it to your advantage if it is in the budget to do so!

Now that you have some ideas to put into motion, give them a try and start hyping up your training! What other ideas do you have to add to my list?

Dealing with Difficult Participants

Lynne has been a course leader with Langevin since 2007. She completed her Bachelor of Arts degree in Communications from Penn State University and a Master’s degree in Education from Boston University. After working many years in human resources and sales, Lynne transitioned into training, her true passion, where she’s been facilitating since 1994. Her training philosophy is simple—learning should be fun! The essence of a good instructor is someone who can make complex things easy to understand and fun to learn. In her free time, you’ll find Lynne cycling, hiking, downhill skiing, and scuba diving.

Topics: energizers, instructor-led training, tips-for-trainers

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Our very own world-class course leaders share their experiences, tips, best practices, and expertise on virtual training, instructional design, needs analysis, e-learning, delivery, evaluation, presentation skills, facilitation, and much more!

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